I design, build and test digital experiences, owning the full experimentation loop — from research and hypotheses, through design, development, A/B testing and analysis.

I focus on understanding real user behavior, identifying where experiences break down, and making thoughtful changes that reduce friction and improve clarity.

I've built experimentation programs for Autodesk Construction Cloud and Mindbloom, working in fast cycles to improve landing pages, onboarding flows, and full-funnel experiences.

A great experience isn't about nailing it on the first try. It's about learning what works through iteration, backing decisions with evidence, and making what's live progressively better.